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Learnings from Making Digital Work NY
The end of BDW’s Making Digital Work in New York and a chance to look back over the last couple of days and our take aways from the workshop. An amazing collection of speakers and great insights. So...
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Digital strategy is dead – Long live digital strategy
Today I participated in a Mirren Business Development session run by Brent Hodgins and one of the most interesting things he mentioned reminded me of the keynote from the BDW workshop I attended last...
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Everyone needs skunkworks
In this day and age everyone, every company, every organization that believes in ideas needs skunkworks – not only agencies, but above all agencies since their whole business models relies on the...
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Hollywood 101 for Marketers
#UsBlogs week 4 theme: “What we learn from the movies” To understand what we can learn from the movies, we need to first break down a movie into its constituent elements; An idea – All good stories...
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Sponge Bob Forever
#UsBlogs week 5 theme: “What Are You Afraid Of?” (and what are you doing about it)” The world is changing, our lives are changing, business is changing – it seems like never in the history of...
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My Job is about Change – Agitating & Activating
Depending on who I’m talking to, I find it very hard to describe what I do – a lot of the time I talk about ‘digital strategy‘ but I know that if I find it difficult to explain, that probably means...
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Media + Advertising = Strategy & Execution Success
As the battle heats up in the advertising business and the friction between agencies, even those who are meant to be sister companies, grows even more severe the challenge laid out by Govindarajan and...
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Marketing Predictions for 2012
At this time of year we see a multitude of articles about predictions for the year to come – some obvious and some less evident – I’ve tried to keep my list short and focussed this time around as we...
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Why content marketing will be hard for agencies
One of the major changes in online marketing for 2012 will be the rise of content. A brand’s content strategy will be a key weapon in breaking through the clutter of ‘old school’ advertising,...
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Social By Design is the Only Filter
In a world of exploding choice, where technology and industrialisation mean that supply can vastly outstrip demand, social is really the only filter that works to get real answers to complex choices. A...
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Content Marketing & Service Design are the future of Branding
Buy One, Get One Free; Only $9.99 with free shipping; Washes whiter than ever. These are the ad slogans of the past, there is a major shift in the way that brands communicate driven by the digital...
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